2011年8月5日星期五

Monster Energy Caps -Made for China

 Ray ban Sunglasses Hut  are created according to Western facial features. But help is at hand, Gan Tian finds out.
Beijing offi ce worker Sun Lixiang has looked for but never found a satisfactory pair of sunglasses. Th e fi rst pair she bought, in 2005, was Prada. "Th ey were too big, and kept falling off my face," she complains. So, she bought a smaller pair from Ray-Ban in the summer of 2006, but they hurt her temples, as they were too tight. Just like Sun, many Chinesefashionistas have problems buying a pair of sunglasses that fi t properly. Th ere are plenty of top brands in the Chinese market, such as Oakley and Oliver Peoples, while Gucci, Prada and Louis Vuitton are also making their presence known. But the problem is, all these top-tier sunglasses are designed for Western faces.
Luxottica Group, the Italy-based Cheap Oakley    leading eyewear company that stocks Ray-Ban, Prada and Versace, is addressing this problem by establishing Design Hub, in Shanghai, which specializes in designer eyewear for Asians.
"Chinese faces are different from Westerners and most sunglasses are created according to Western values, so Chinese may find it difficult to get a suitable pair," says Mia Ma, product and planning manager of Luxottica China.
Chinese nose bridges tend to be comparatively short, which was why Sun's Prada kept dropping off.
Second, Chinese generally have wider faces. For typical  New Era Hats   Chinese women, 51 mm (the usual width of a spectacle frame) is too tight and 53 or 54 mm is more suitable.
Third, a Chinese face has a curved shape, which requires sunglasses around the temple to bend around the head a little more.
Also, the distance between eyes and eyebrows tends to be farther, which means the frames should be higher.
Last, but not least, according to Ma, many
 Monster Energy Caps  Chinese people pay too much attention to the styling of a pair of sunglasses, neglecting the comfort factor. 

没有评论:

发表评论